The product

Six tablets a day. Properly dosed.

Four formulations across age and gender. Therapeutic doses, not headline doses. Nothing hidden, nothing proprietary, nothing you can't pronounce.

For her, 16–30

Six tablets that meet you where you are.

Built around the nutritional reality of younger women: iron stores depleted by monthly cycles, low Vitamin D from indoor lives, the demands of building bone density before 30.

Happy Pills
For her, 16–30

What's in each daily strip

01
Vitamin D3 (cholecalciferol)
Bone health and immune function. Half of UK adults are deficient. Therapeutic dose, not the token amount in most multivitamins.
800 IU
02
Folate (5-MTHF, the active form)
Cell formation and red blood cell production. The active form, so it works for everyone — including those with the MTHFR gene variant.
400 mcg
03
Iron bisglycinate
A gentle, well-absorbed form of iron. Restores what's lost monthly without the stomach upset of cheaper iron salts.
18 mg
04
Magnesium glycinate
Sleep, muscle recovery, and stress regulation. Glycinate form because it's better absorbed and gentler on the stomach.
270 mg
05
Omega-3 (EPA + DHA)
Brain, heart, and skin. Sourced from sustainably fished small oily fish. Independently tested for purity.
1000 mg
06
Vitamin B12 (methylcobalamin)
Energy and nervous system function. The active form, so it's ready for your body to use straight away.
2.4 mcg
For her, 30–50

Built for the years that ask the most of you.

The years of hormonal shifts, demanding careers, and often, looking after others. Adjusted iron, increased B-vitamin support, and the addition of CoQ10 for cellular energy.

Happy Pills
For her, 30–50

What's in each daily strip

01
Vitamin D3
Bone density and immune support, year-round.
1000 IU
02
B-Complex (active forms)
Energy metabolism, nervous system support, stress resilience.
Full daily
03
Iron bisglycinate
Maintains healthy iron levels through perimenopause.
14 mg
04
Magnesium glycinate
Sleep, mood balance, muscle recovery.
300 mg
05
Omega-3 (EPA + DHA)
Heart, brain, and joint support.
1200 mg
06
CoQ10 (Ubiquinol)
Cellular energy production. Supports the body as natural levels begin to decline from your mid-30s.
100 mg
For her, 50+

The next chapter, properly supported.

Reduced iron, elevated calcium and Vitamin D for bone density, and added joint support. Built around what changes in the body after menopause, not what stays the same.

Happy Pills
For her, 50+

What's in each daily strip

01
Vitamin D3
Critical for calcium absorption and bone strength after menopause.
2000 IU
02
Calcium citrate
Well-absorbed form of calcium. Bone density support without high-dose calcium concerns.
500 mg
03
Vitamin K2 (MK-7)
Directs calcium to bones, away from arteries. Pairs with D3 and calcium.
100 mcg
04
Magnesium glycinate
Bone, muscle, and sleep support.
300 mg
05
Omega-3 (EPA + DHA)
Joint, heart, and cognitive support.
1200 mg
06
Vitamin B12 (methylcobalamin)
Absorption declines with age. Higher dose to compensate.
25 mcg
For him, 16–30

The foundations, without the gym-bro nonsense.

Built around what young men actually need: Vitamin D, magnesium for recovery, B-vitamins for energy, and Omega-3 for everything else. No proprietary blends, no testosterone claims.

Happy Pills
For him, 16–30

What's in each daily strip

01
Vitamin D3
Bone, immune, and mood support.
1000 IU
02
Magnesium glycinate
Recovery, sleep quality, muscle function.
300 mg
03
B-Complex
Energy metabolism and nervous system support.
Full daily
04
Zinc bisglycinate
Immune function and tissue repair.
15 mg
05
Omega-3 (EPA + DHA)
Heart, brain, and recovery.
1200 mg
06
Vitamin B12 (methylcobalamin)
Energy and focus.
2.4 mcg
For him, 30–50

For the years that ask everything.

Career pressure, family demands, and a body that no longer recovers like it did at 22. Adjusted to support cardiovascular health, energy, and stress resilience.

Happy Pills
For him, 30–50

What's in each daily strip

01
Vitamin D3
Bone, immune, mood.
1500 IU
02
CoQ10 (Ubiquinol)
Cellular energy and cardiovascular support.
100 mg
03
B-Complex (active forms)
Energy, focus, stress resilience.
Full daily
04
Magnesium glycinate
Sleep, recovery, blood pressure support.
350 mg
05
Omega-3 (EPA + DHA)
Cardiovascular and cognitive health.
1500 mg
06
Zinc bisglycinate
Immune function and hormone support.
15 mg
For him, 50+

Built for the long game.

Heart, prostate, joint, and cognitive support. Higher Vitamin D, added Lycopene and Saw Palmetto, and Omega-3 at therapeutic levels for cardiovascular protection.

Happy Pills
For him, 50+

What's in each daily strip

01
Vitamin D3
Bone, mood, and immune support.
2000 IU
02
Omega-3 (EPA + DHA)
Cardiovascular protection at therapeutic dose.
1500 mg
03
CoQ10 (Ubiquinol)
Heart health and cellular energy.
150 mg
04
Saw Palmetto
Prostate health support.
320 mg
05
Lycopene
Antioxidant support, prostate and cardiovascular.
10 mg
06
Vitamin B12 (methylcobalamin)
Higher dose to offset age-related absorption decline.
25 mcg
Under 16

Carefully scaled for growing bodies.

Reduced doses, age-appropriate formulations, and only the supplements that genuinely benefit children — not a scaled-down adult product. Always discuss with your GP before starting.

Happy Pills
Under 16

What's in each daily strip

01
Vitamin D3
Bone development and immune function.
400 IU
02
Omega-3 (EPA + DHA)
Brain development and cognitive support.
500 mg
03
Vitamin C (ascorbic acid)
Immune support and collagen formation.
40 mg
04
Calcium citrate
Bone development.
200 mg

A note on the under-16 formulation: we strongly recommend consulting your GP or a registered nutritionist before starting any supplement regimen for a child. Happy Pills is designed to complement, not replace, a balanced diet.

How we formulate

Four principles we don't compromise on.

Therapeutic doses, not headline doses

The numbers on a typical multivitamin label are often well below the level shown to actually do anything in clinical research. Our doses are based on the studies, not the marketing.

Bioavailable forms only

Iron bisglycinate, not iron sulphate. Methylcobalamin B12, not cyanocobalamin. The forms that your body can actually absorb and use, even if they cost a little more to source.

No proprietary blends

You'll never see "Energy Complex 500mg" on a Happy Pills box. Every ingredient and every dose is shown openly. If we put it in, we tell you.

Manufactured in the UK to GMP standards

Made by an established UK pharmaceutical contract manufacturer. Every batch tested for purity, potency, and contaminants. No shortcuts on quality.

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