Everything you might want to know.

Yes. Every ingredient in every formulation is dosed at therapeutic levels — meaning the amounts that clinical research has shown to actually do something — rather than the token amounts often used to fill out a label.

For example, our Vitamin D3 in the Female 16–30 box is 800 IU. Most supermarket multivitamins contain 200–400 IU. The Iron in the same box is 18 mg of bisglycinate (a well-absorbed form), versus the typical 5–8 mg of iron sulphate found in cheaper multivitamins.

You can see every dose in every formulation on the what's in the box page.

Three meaningful differences:

Format. One pre-loaded daily strip, posted monthly. No bottles, no decanting, no missed days.

Doses and forms. We use bioavailable forms of nutrients (like methylcobalamin B12 instead of cyanocobalamin) at therapeutic doses. Most one-pill multivitamins use cheaper forms at lower doses to keep the cost down and the pill small.

Packaging. Fully recyclable kraft cardboard. No plastic anywhere.

We're not necessarily the cheapest option. We're the considered one.

Because the right doses of vitamins, minerals, omega-3, and other nutrients can't all fit in one pill. The "one pill does it all" multivitamins compromise on dose to fit everything in. A clinically meaningful dose of magnesium alone is 270–400mg — that's already most of a pill.

By splitting into six smaller tablets, we can give you proper doses of each ingredient without asking you to swallow something the size of a peanut.

The tablets themselves are vegetarian. The Omega-3 capsules use a fish-oil-based gelatin shell, so the formulations containing Omega-3 are not currently suitable for vegans or strict vegetarians.

A plant-based Omega-3 alternative (algal oil in a vegetable cellulose capsule) is in development for our second product run. If a fully vegan option matters to you, sign up to the Founding 100 and tell us — it's already on our roadmap and your interest will help us prioritise it.

The Omega-3 capsules are derived from fish (small oily fish like sardines and anchovies, sustainably sourced). Beyond that, the tablets are free from gluten, dairy, soy, nuts, and the major allergens.

A complete allergen and ingredient list will accompany every box. If you have a specific allergy concern, email hello@happypills.com before ordering and we'll send you the full ingredient breakdown for the relevant formulation.

The tablets are manufactured in the United Kingdom by an established contract manufacturer specialising in nutritional supplements. The facility is GMP (Good Manufacturing Practice) certified, which is the international quality standard for pharmaceutical-grade production.

The packaging is also produced in the UK. Boxes are assembled and dispatched from a UK fulfilment partner.

Yes. Our manufacturing partner holds full GMP (Good Manufacturing Practice) certification, which means every batch is produced under controlled, audited conditions. Each batch is tested for purity, potency, and contaminants (heavy metals, microbes, etc.) before being released.

Batch numbers and expiry dates are printed on every Happy Pills box for traceability.

Each box contains four weekly strips of seven days each — 28 days, exactly four weeks of supply. Tablets remain at full potency for at least 24 months from the manufacturing date when stored in the original packaging at room temperature.

You'll always receive boxes with at least 12 months of shelf life remaining. We don't ship anything close to expiry.

Where it's possible to source sustainably, we do. The Omega-3 is sourced from sustainably fished species (small, fast-reproducing fish low in the food chain). The plant-based ingredients are sourced from suppliers with established sustainability credentials.

We're working towards full supply-chain transparency for every ingredient by year two. We'll publish what we know, and what we don't, in our annual sustainability report.

Once Happy Pills launches commercially (after the Founding 100 pilot), you'll subscribe through the website and your first box will be dispatched within 3–5 working days. After that, a fresh box arrives at your letterbox every four weeks, timed so you never run out.

You can pause, skip, or cancel any time through your account. There are no minimum commitments and no cancellation fees.

Yes. Every box is designed to UK Royal Mail "Large Letter" specifications — 220mm × 155mm × 30mm thick. That fits through every standard UK letterbox without needing a signature, a redelivery, or a "sorry we missed you" card.

If you live somewhere with an unusual letterbox setup, get in touch and we'll work it out.

Cancel any time, no questions asked, no hoops to jump through. Log into your account, click cancel, and that's it. Any remaining boxes you've already paid for will still be dispatched.

We'd love to know why you're leaving so we can do better — but a five-second cancellation experience is the minimum standard.

Yes. You can switch between the seven formulations any time through your account. The change will apply to your next dispatch.

This is useful if your needs change (a new pregnancy, hitting a new age band, etc.) or if you're buying for different family members on the same account.

Not yet. The launch is UK-only because Royal Mail letterbox delivery is central to the experience and the carbon story. Once we're established in the UK, expanding to Ireland and selected European markets is on the roadmap.

If you're outside the UK and interested, sign up to the Founding 100 anyway — it tells us where the international demand is.

Pricing varies by formulation:

Under 16: £14.99 / month
16–30 (her or him): £21.99 / month
30–50 (her or him): £27.99 / month
50+ (her or him): £34.99 / month

Founding 100 members get their first box free, and a permanent 20% lifetime discount once we launch commercially.

The under-16 formulation is carefully scaled for growing bodies — reduced doses, age-appropriate ingredients, and only the supplements that have evidence of genuine benefit for children (rather than scaled-down adult products).

That said, we strongly recommend speaking to your GP or a registered nutritionist before starting any supplement regimen for a child, particularly if they have any underlying health conditions or take any other medications. Happy Pills is designed to complement, not replace, a balanced diet.

Pregnant and breastfeeding women have specific nutritional needs (notably higher folate and iron, plus DHA from Omega-3) that aren't fully met by our standard female formulations.

We're developing a dedicated pregnancy/postpartum formulation for our second product run. In the meantime, please consult your midwife, GP, or obstetrician before starting any supplement regimen during pregnancy or while breastfeeding.

Some supplements can interact with certain medications. Common examples: Vitamin K can affect blood-thinning medications like warfarin; iron can affect the absorption of some thyroid medications; Omega-3 at high doses can affect blood clotting.

If you're taking any prescription medication, please check with your GP or pharmacist before starting Happy Pills. Show them the formulation breakdown from the what's in the box page so they can make an informed recommendation.

Generally not advisable, because you'd risk doubling up on dosages — and some vitamins (notably A and D) can be harmful in excessive amounts.

The point of Happy Pills is to replace the chaos of multiple individual supplements with one properly balanced regimen. Most people find they don't need to take anything else.

Happy Pills is co-founded by Graeme and Sue Gordon. The full story is on the about page.

The Founding 100 is our pilot programme. The first 100 people who sign up will receive a free box of Happy Pills in summer 2026, in exchange for honest feedback on the product, packaging, and experience.

Founding members also get a permanent 20% lifetime discount once we launch commercially, plus early access to any new formulations or products we develop.

It's free to join. There's no commitment, no payment, and no fine print.

Happy Pills products are food supplements, regulated in the UK under the Food Supplements (England) Regulations 2003 and equivalent regulations in Scotland, Wales, and Northern Ireland. We comply fully with labelling, ingredient, and health claims regulations.

Happy Pills Ltd is a registered UK company. The trademark (UK00004372414) was granted in April 2026. We're registered with the relevant local food business authority for our packing facility.

Happy Pills Ltd is registered and headquartered in the United Kingdom. Manufacturing, packaging, and fulfilment are all UK-based.

Email hello@happypills.com. We aim to respond to every email within one working day during the pilot. Once we launch commercially, we'll publish full response time commitments.

For the first 100 founding members, replies will come from Sue or Graeme personally.