Male Fiks · 50+
Vitality is real. Prevention matters. We built that.
You've built a life worth living and you want to keep living it. You want to stay vital, stay sharp, stay engaged, and prevention isn't about managing decline, it's about thriving.
Your story.
You've achieved things and you want to keep living the life you've built. You're thinking about longevity now and you want to stay independent, stay capable, stay yourself.
You're not interested in just existing. You want to travel, work on projects, be present with family, and you need your health to support that. You see peers having health issues and you don't want that story. You want to prevent problems, not manage them.
Prevention is power and the nutrients you get now are the health outcomes you experience later. We researched what your body actually needs to thrive at this stage, built it into one sachet, one decision, done. So you can keep being you.
What's in it, and why.
Selenium 100mcg
Prostate health, cardiovascular health, cognitive protection
Selenium intakes in older UK men sit below reference levels in NDNS, and it is linked to prostate and heart health.
Magnesium Bisglycinate
Muscle, sleep, and cardiovascular health
NDNS/SACN data shows magnesium deficiency risk increases with age rather than easing off — roughly doubling from the 65–74 to 75+ age bands — so it's included here despite being left out of earlier formulation drafts.
CoQ10 200mg
Cardiovascular health and cellular energy
Not an NDNS nutrient, but the body's own production falls with age, and it fuels cellular energy.
Omega-3 1000mg (triglyceride form)
Cardiovascular and anti-inflammatory protection
NDNS shows oily fish intake well below recommendations across older adults.
Zinc Bisglycinate 15mg
Prostate health, immunity, cardiovascular function
Zinc intakes drop with age in NDNS, partly through lower total food intake.
Vitamin D 2000IU
Bone health, immunity, cardiovascular health
Vitamin D deficiency is widespread in UK adults per NDNS, especially over 50 and in winter months.
Selenium is associated with prostate protection, magnesium deficiency risk rises with age and supports muscle, sleep and cardiovascular health, cardiovascular health is critical prevention, and bone health prevents falls and maintains independence. The research said build for these, so that's what we built.
What you'll get from your Fiks.
Vitality, not just maintenance. Heart and cellular energy support. Immune strength and bone support, built for staying capable, not just getting by.
The habit.
One sachet every morning. Evidence-based prevention in a simple ritual. Your heart stays strong, your mind stays sharp, your energy stays real. Not because of sacrifice, but because your body gets exactly what it needs to thrive in this phase of life. So you can keep being you.